About
Who we are
We are an independent brand, proven by daily experience, founded by the lack of portable hair solutions, which are accessible, lightweight and practical (and why not... colorful too!)
We believe in self-care as an act of strength, in design as a tool to simplify life. Roowe is the concrete answer to a real need , created for those who want to feel confident and put-together, without giving up their freedom or the vibrant “colors” of their life.
Our mission
Roowe isn’t just a product — it’s a promise:
to help you regain control, lightness, and confidence when time isn’t on your side.
In the rush of everyday life, we all deserve a moment of care that’s simple, accessible, and immediate.
With Roowe, you don’t need a professional mirror, extra time, or even a nearby outlet — everything you need fits right in the palm of your hand.
Our values
🌿 Empowerment
We believe in the power of self-care as an act of strength. Roowe is a tool of independence, designed to give you back control over your time and your style.
💡 Innovation
A compact design, advanced technology. To simplify without compromising on performance — that’s our idea of innovation.
🤝 Trust
Trust in the product, and trust in yourself. Roowe works, endures, and recharges — just like you.
💪 Self-Confidence
Let’s rediscover that confidence that starts with a look in the mirror and shines through everything you do.